Mitchell & Ness Kicks Off 120th Anniversary Celebration in Paris
PARIS, FRANCE (JULY 29, 2024) - Mitchell & Ness, the premier brand for authentic sports apparel and streetwear, is thrilled to announce a series of exclusive initiatives for the Olympic and Paralympic Games Paris 2024. As part of the celebrations for their 120th anniversary, the brand will launch its ‘LA28’ collection, a premium celebration of the upcoming LA28 Olympic and Paralympic Games, through the brand’s relationship with Fanatics, an official licensee of LA28.
Mitchell & Ness has consistently been a frequent collaborator and proud raconteur of Team USA Basketball through their Authentic Jerseys. The line serves as the brand's first official Olympic-themed apparel collection.
LA28 Collection: A Tribute to the Future of Sport and a Nod to Olympic History
The LA28 collection is a vibrant homage to the next Olympic and Paralympic Games, set to be held in Los Angeles in 2028. This collection features an extensive array of heritage-rich garments designed to cater to fans of Mitchell & Ness’ unmatched quality and attention to detail, fashion-forward individuals, and sports enthusiasts alike. Each piece in the collection leans into the silhouettes Mitchell & Ness injected into streetwear culture during their matriculation into an internationally iconic brand in the early 2000’s.
The collection, designed, developed, and produced entirely in the USA, with the exception of the satin bomber jacket, includes a limited-edition varsity jacket, combining luxury with a sporty edge, synonymous with Mitchell & Ness’ 120-year long legacy of narrating sports’ most captivating moments and stories at its highest standard through apparel. The collection also boasts a nylon shooting shirt, one of M&N’s most popular authentic silhouettes. As the earliest pioneers of athleisure, sleek and comfortable track suits make a bold statement and are a refreshing take on one of the brands most coveted lifestyle silhouettes. Mesh jerseys offer a modern twist on a classic, providing breathability and style with a both traditional and cropped variations. Satin bomber jackets along with heavyweight, soft hoodies and short sleeve tees round out the collection, offering celebratory LA28 embellishments on approachable essential styles.
Available Exclusively at the Team USA House in Paris
Mitchell & Ness is proud to announce that the LA28 collection will be available exclusively at the Team USA House in Paris, starting July 26, 2024. Open to the public for the first time ever, this unique venue will serve as the perfect backdrop for showcasing these premium pieces, allowing visitors to immerse themselves in the spirit of the upcoming games while also offering athlete appearances, medal celebrations, dining, and viewing opportunities for the Olympic and Paralympic Games.
Join Us in Paris
Mitchell & Ness invites all fashion enthusiasts, sports fans, and culture connoisseurs to join us in Paris this summer to celebrate these exciting new collections. Keep an eye out for exclusive events, pop-up shops, and more as Mitchell & Ness brings the spirit of LA28 and the early 2000s to the heart of Paris as the brand celebrates its 120th anniversary.
For more information, please contact:
Press Contact:
Dexter Childs
Marketing Manager
Mitchell & Ness
ABOUT MITCHELL & NESS
Founded in Philadelphia in 1904 as a sporting goods company, Mitchell & Ness is a leading provider of high-quality vintage lifestyle and sports apparel. The iconic brand, which sits at the intersection of sports, culture, lifestyle, and fashion, was acquired in 2022 by global digital sports platform Fanatics and a strategic ownership group comprised of some of the biggest names in sports, entertainment, and business. Mitchell & Ness continues to expand its legacy in the premium sportswear, streetwear, and headwear categories with strategic lifestyle brand collaborations and dynamic licensing relationships with preeminent sports properties – including the NBA, MLB, NFL, NHL, MLS and many leading colleges and universities.
ABOUT THE LA28 OLYMPIC AND PARALYMPIC GAMES
The LA28 Games will mark Los Angeles’ third time to host the Olympic Games, previously hosted in 1984 and 1932, and first time to host the Paralympic Games. Los Angeles will host the world’s most elite athletes in 2028 as it welcomes Paralympians and Olympians from around the world to compete on the biggest stage in sports. The LA28 Games are independently operated by a privately funded, non-profit organization with revenue from corporate partners, licensing agreements, hospitality and ticketing programs and a significant contribution from the International Olympic Committee.
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