LA28 will elevate the fan shopping experience before, during, and after the LA28 Olympic and Paralympic Games thanks to a comprehensive merchandise and retail agreement with Fanatics.
LA28 will bring an expansive assortment of Olympic and Paralympic licensed merchandise to fans, including apparel, hard goods, memorabilia, collectibles and real-time, on-demand products. Additionally, LA28 will engage Fanatics to operate in-venue retail in and around the LA28 Olympic and Paralympic Games.
LA28 is bringing the next generation of fans into the Olympic and Paralympic Games, by engaging younger consumers through a wide range of retail experiences and providing more made-to-order products. The long-term agreement shapes how LA28 will develop and execute a retail strategy for fans, identifying new ways to reach customers, developing new product lines and customizing the fan retail experience.
“With the Games coming to Los Angeles in 2028, there’s never been a more exciting time in the U.S. Olympic and Paralympic movement,” said Peter Zeytoonjian, Senior Vice President of Consumer Products for U.S. Olympic and Paralympic Properties. “Fans want to be part of the Games every step of the way and, as the industry leader, Fanatics is the perfect creative force to bring that journey to life through products and retail. They’ll bring continuous freshness to the market for fans while rapidly advancing the retail journey to give consumers seamless, tailored experiences.”
A key aspect of the agreement is creating physical retail spaces with Fanatics operating the suite of on-site shopping locations within the LA28 Games footprint, as well as other locations throughout Los Angeles. The significant undertaking will work across many Games venues and stadiums with multiple touchpoints and experiences at each. Fanatics will also outfit the tens of thousands of LA28 volunteers during the Games.